OSAKA LABS
Visual Identity & Studio Website
Osaka Labs are an Activation Studio that blends data and creative to elevate social storytelling. Osaka Labs pushes brands to get in front of people on social platforms, exceeding ordinary across paid media and performance marketing.
The branding objective was to create a new brand to position the business in the middle of a fast paced, ever-changing industry. I created a pill shaped, ‘key-hole’ device Osaka Labs could (without the word Osaka) be recognisable by filling the space. I also wrote a set of guidelines to enable future creators and designers to enable future performance of the created identity.
The brief for their website was to develop a website that was inline with the updated visual identity and their personality. The home page was a verticle journey of scroll-triggered animations, interactions and transtions with playful pitstops a long the way. Osaka Labs dubbed it as the 'Intergalactic Scroll Journey'.
2020 & 2022 — VISUAL IDENTITY · WEB & UI
