CAURA
Caura helps ease some of the stress of driving in the UK by putting everything ‘car’ in one place. They have a centralised system for all your driving and auto needs, such as admin (MOT), insurance, tolls and city tax. This solves the problem of having bills in the mail, all over the place or having to sign up for multiple different websites. Organise - declutter - focus on driving!
The aim was to capture the sense of adventure and freedom you experience on the open road within the design. This embodies Caura's mission that a driver shouldn't have to worry about all the stresses of owning a car and can just focus on the road. The design combined dramatic contrasts and sharp angles, adding complementary assets to their existing colour palette and brand guidelines.
2022 — WEB & UI · DESIGN SYSTEM & BRAND GUIDELEINES