VIAPHOTON
UX/UI & Creative Direction
ViaPhoton is a leading fibre solutions provider specialising in end-to-end connectivity. The company was founded in 2020 and is headquartered in Aurora, Illinois. They continue to grow at a rapid rate and outperform their competitors providing solutions in record timings.
I began to work with viaPhoton in April 2022 developing their website, improving the experience and updating the brand & identity. Their website also needed a coherent and impactful design system to represent how seamless their operation is. The approach was to keep the website, white, clear and very clean, to embody the idea of the ‘lab’ where they create their innovative, forward thinking products.
2022-2024 — WEB & UI · CREATIVE DIRECTION · DESIGN SYSTEM & BRAND GUIDELEINES
