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Day1 Club: RapUK
The Day1 Club is an exclusive group of fans that have been riding with an artist the longest. The microsite provides a definitive way to prove a fan was listening to an artist early on, before the other listeners. It’s not a measure of streaming the most but a measure of how early the listener was streaming the artists music on Spotify.
Collaborating with PAQ we configured the direction and journey through styling exploration, storyboards
and wireframes before handing it over to a 3D artist who brought the adventure to life with 3D buttons, smoke and light-boxes.
2023 — DIGITAL BRAND EXPERIENCE · UI
